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#SXSW Recap: Bonus Trendspotting in Austin

Initiatives like PeaceBox aim to enhance wellness by promoting mindfulness and work-life balance through mobile meditation services, responding to growing concerns over anxiety and disconnectedness.

#Trendspotting: Expo West Recap Part I

At Expo West, trends included plant-based milks, especially oat milk. Plant-based waters, caffeinated sparkling waters, and functional craft sodas were also prominent.

Grains, nuts power plant-based beverages

Pecan, quinoa, hazelnut, and flax are emerging as alternative milk sources, while 53% of U.S. consumers purchase plant-based milks. Sales of vegan alternatives increased 20% from 2016 to 2017, reflecting a broader trend of using grains and nuts.

Props to Hops: A New Generation of Hops-laden Beverages

hops non alcoholic beverages

Younger consumers are prioritizing beverages that align with their biological needs, leading to a rise in functional ingredients like hops. Brands like Heineken, Leffe, and Hoplark HopTea cater to this trend with innovative products.

2019 Flavor & Ingredient Trends

Predicting the future of the beverage industry involves navigating shifting consumer preferences. While natural ingredients gain traction, sugar faces scrutiny. Exotic citrus and bitter flavors are on the rise, reflecting changing taste preferences.

#Trendspotting: Austin

We tasted our way through Austin on a trend walk. Here are some of the most innovative menu items we found on our journey.

Cognitive health, energy ingredients drive usage upswing

Cognitive health beverages are gaining traction due to increasing concerns about cognition. Data from the Natural Marketing Institute shows rising importance, with 74% of U.S. adults prioritizing cognitive health in 2017, up from 61% in 2005.

Imbibe in Austin for SXSW – One Month Away

SXSW Sweet Future Austin

Discover alternative sweeteners and novel sweetener technology shaping the future of sweetness. #SweetSipsSolves for highlights. Learn more about the Food Track at SXSW and how technology is revolutionizing the food industry.

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