Imbibe in Austin for SXSW – One Month Away

Posted: February 12, 2019
In: Imbibe Updates

Will you be in Austin for South by Southwest? Stop by Andy’s session – which is just a month away – on sugar’s role in our food system and strategies to reduce this controversial compound.

As consumers become more attuned to how much sugar they ingest daily, they are reevaluating choices they have made for decades – especially in beverages. This session will focus on sugar’s historical role in beverages, alternative sweeteners and novel sweetener technology, that may be the future of sweetness. Come to test your knowledge of how much sugar is added to some unexpected foodstuffs during an interactive exercise.

Watch (and use) our unique hashtag: #SweetSipsSolves for highlights and sound bites on March 12, 2019!

For more info on Andy’s session (9:30AM on Tuesday, March 12th) check out the SXSW page.

The Food Track brings chefs, entrepreneurs, activists, farmers, scientists, and enthusiasts together to explore ways in which technology and innovation can be leveraged to change the way we grow, cook and consume food to create a more sustainable and healthier world. Explore how leading food industry experts, including Christina Tosi (Milk Bar), Dominique Crenn (Atelier Crenn), and Dana Cowin (former editor-in-chief of Food & Wine Magazine) are embracing technology and innovation to address global hunger, sustainable food practices, the future of restaurants and more.

South by Southwest is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year. The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Featuring a variety of tracks that allow attendees to explore what’s next in the worlds of entertainment, culture, and technology, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Andy Dratt, austin, beverage development, beverage formulation, chicago, imbibe, south by southwest, sugar, sugar evolution, sugar reduction, sweetsense, trade show

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