Nootropics: The not so new beverage buzzword of 2019
The rise in Alzheimer’s cases highlights growing consumer interest in cognitive health products. Nootropics, like L-theanine and lion’s mane, are gaining popularity despite regulatory challenges.
#Trendspotting: Philly
Philadelphia’s Little Baby’s Ice Cream offers CBD-infused non-dairy chocolate treats. Mushroom & Company serves coffee with medicinal mushrooms at Reading Terminal Market. Kari’s Tea Bar presents elderberry hot shrub, a twist on traditional beverages.
Coffee and Tea Trends
The success of RTD coffee and tea is driven by natural sourcing, functional ingredients, and diverse flavors. Brands differentiate with dairy alternatives and functional add-ins. Clean label is crucial, posing technical challenges.
Coffee + Tea or Cofftea: a new Beverage Segment?
The coffee industry is growing, but there’s a rising demand for alternative beverages that are better for health. This creates a space for “Cofftea,” a combination of coffee and tea that caters to those seeking wellness benefits.
The consumer is always right: Energy and sports beverage trends
Active consumers seek personalized sports beverages tailored for energy, muscle gain, focus, and recovery. Ingredients vary widely, appealing to diverse needs from bodybuilders to endurance athletes.
Imbibe Releases Trend Insights from Expo West
Imbibe reported key trends from Expo West: clean label dominance with natural ingredients; food as medicine focus on gut health, stress relief, beauty, and cognitive health; widespread CBD incorporation in beverages.
Imbibe for Food Processing Magazine R&D Team of the Year
You’re familiar with Imbibe, right? We’re up for Food Processing Magazine’s R&D Team of the Year 2019.
#Trendspotting: Expo West Recap Part II
At Expo West, top beverage trends include gut health with apple cider vinegar and prebiotics, beauty beverages with collagen, cognitive health boosters, and sleep aids with CBD.
Next-gen sports nutrition beverages
This trend has spurred innovation, with brands offering options like keto-friendly protein powders and CBD-enhanced pre-workout mixes. Clean label products, free from artificial ingredients, have become a consumer expectation.
Toasting Drinks Creativity
Local flavors like lemon, lime, and orange remain popular, but global twists with yuzu, guava, and calamansi are trending. Nostalgic flavors like cereal milk, s’mores, and birthday cake are popular in coffee, protein shakes, and cocktails, offering comforting experiences.
