#Trendspotting: Functional Beverages
Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.
Immune health ingredients increasingly popular in beverage formulations
Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.
The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand
Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.
Consumers have cognitive health on the mind
Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.
Flavor Trends in Beverage Development and Beyond: Part 2
This article discusses current beverage flavor trends: indulgent, nostalgic/classic, and global. It mentions Imbibe’s expertise in formulating these flavors and offers contact information for inquiries.
Beverage Innovations Shift to Embrace Everything from Health to Entertainment
Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.
Joint health products for today’s consumer
Joint health concerns are prevalent across demographics, impacting both athletes and everyday individuals. Pain and inflammation affect everyone, driving a collective focus on joint wellness.
Protein powder products: Differentiating in a crowded market
Mintel reports 86% of consumers limit sugar intake. Consumers seek sweet flavors with less sugar, avoiding artificial additives. Stevia emerges as a leading alternative to meet these demands.
Beverage Trends Abound at Natural Products Expo West
This year’s Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.
#Trendspotting: Permissible Indulgence
Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free “milkshakes” provide indulgent treats.
