Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s’mores, rootbeer float, pancake), and mocktails with cocktail flavors.

Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.

#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free “milkshakes” provide indulgent treats.

Permissible indulgence is a sweet spot for consumers

Consumers face a dilemma between indulgence and wellness, with many seeking treats while striving for healthier lifestyles. Brands address this by infusing indulgent products with better-for-you ingredients, offering permissible indulgence.

Supercharged foods and beverages for athletes

The U.S. sports nutrition market, worth $24.3 billion, forecasts a 4.1% CAGR through 2021. Trends include diverse protein sources, clean sourcing, and innovative ingredients like ginseng and MCT oils.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.