Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Can Support Your Alcoholish Growth with Flavor Innovation and Taste Modulation Tools

One of the hottest menu trends in 2018 was mocktails, which likely influenced the word’s adoption by the linguists at Merriam-Webster in the same year. Since then, attitudes towards tipples have shifted, with more and more younger consumers likening alcohol to sugar, and opting for social lubrication from spiritless libations, wine substitutes, zero proof beer and single serve cocktail (or mocktail mixers).

The following recently designed and optimized flavors out of our lab have been identified for their category relevance:

The Wine Types 

  • Cabernet Sauvignon
  • Chardonnay
  • Merlot
  • Riesling
  • Mulled Wine
  • Rosé
  • Champagne
  • Prosecco

The Spirit Types 

  • Brandy
  • Tequila
  • Spicy Tequila
  • Whiskey Cola
  • Honey Whiskey
  • Peanut Butter Whiskey
  • Coffee Whiskey
  • Maple Bourbon Whiskey
  • Bourbon
  • Blood Orange Bourbon

 

In case you need more proof (pun intended) here are just a handful of brands trying to create waves and compete with RTD cocktails and Ready-to-Pour Spirits:

 

Aperitifs:

Ghia, De Soi, Aecorn, Figlia, Wilfred’s, Proteau

Single Strength RTDs:

Mingle Mocktails, Dry Soda, Leilo, Hella Cocktail Bitters & Soda

The Spirits:

Ritual, Seedlip, Spiritless, Monday, Amass, Amythest, Lyre’s, Three Spirits, Pentire

Wine Subs:

Tost, Gruvi, Surely

And more:

Kin Euphorics, Curious Elixirs

Are you interested in entering this space, optimizing your formula, or extending your current line? Email marketing@imbibeinc.com to learn more about how Imbibe can support your alcoholish innovation.

Request Flavor Samples

Keep Reading:

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

The Case for Sweet Heat and Layered Flavor

Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.
READ MORE

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.