One of the hottest menu trends in 2018 was mocktails, which likely influenced the word’s adoption by the linguists at Merriam-Webster in the same year. Since then, attitudes towards tipples have shifted, with more and more younger consumers likening alcohol to sugar, and opting for social lubrication from spiritless libations, wine substitutes, zero proof beer and single serve cocktail (or mocktail mixers).
The following recently designed and optimized flavors out of our lab have been identified for their category relevance:
The Wine Types
- Cabernet Sauvignon
- Chardonnay
- Merlot
- Riesling
- Mulled Wine
- Rosé
- Champagne
- Prosecco
The Spirit Types
- Brandy
- Tequila
- Spicy Tequila
- Whiskey Cola
- Honey Whiskey
- Peanut Butter Whiskey
- Coffee Whiskey
- Maple Bourbon Whiskey
- Bourbon
- Blood Orange Bourbon
In case you need more proof (pun intended) here are just a handful of brands trying to create waves and compete with RTD cocktails and Ready-to-Pour Spirits:
Aperitifs:
Ghia, De Soi, Aecorn, Figlia, Wilfred’s, Proteau
Single Strength RTDs:
Mingle Mocktails, Dry Soda, Leilo, Hella Cocktail Bitters & Soda
The Spirits:
Ritual, Seedlip, Spiritless, Monday, Amass, Amythest, Lyre’s, Three Spirits, Pentire
Wine Subs:
Tost, Gruvi, Surely
And more:
Kin Euphorics, Curious Elixirs
Are you interested in entering this space, optimizing your formula, or extending your current line? Email marketing@imbibeinc.com to learn more about how Imbibe can support your alcoholish innovation.
