Effectively delivering probiotics in food and beverage applications
The probiotics category is evolving due to increasing consumer interest in gut health. Researchers are uncovering new health benefits of probiotic strains, while manufacturers are enhancing processing technologies.
Moo-ve Over!
Dairy alternative milks are the most popular plant-based products in beverage and they are expected to bring in $2.7 billion by 2022 with a CAGR of 4.4.%.
Dairy alternatives: What does a plant-based product need to survive?
Alternative-dairy products are rapidly expanding, driven by diverse consumer demand. Andy Dratt from Imbibe notes the abundance of choices in beverages, but limited retail shelf space means popular products like almond milk are being reduced to accommodate new options.
Meeting Clean Label Expectations with Natural Colors and Flavors
Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using “free from” claims, positioning them as healthier.
Imbibe 2019 New Hires
New Hire Introductions.
Future of Function
Thousands of functional beverages now address needs like energy, gut health, and cognitive function. The future may lie in multi-purpose beverages combining several functional ingredients for multiple benefits, like electrolyte-rich coconut water in energy drinks.
#Trendspotting: Chicago
We tasted our way through Chicago on our annual trend walk. Here are some of the most innovative and on-trend menu items we found on our journey.
Where function and flavor meet
Botanical ingredients, traditionally used in skin and hair products, are now being incorporated into beverages due to increasing health awareness.
Plant to Glass, Oat Milk from a Flavorist’s Lens
The dairy alternative milk market is growing rapidly, driven by lactose intolerance, veganism, and the perception of health and sustainability benefits. Almond milk is the leader, but oat milk is gaining popularity.
Botanical Trend Continues to Blossom
Botanical flavors, especially floral flavors like hibiscus and lavender, are growing in popularity in beverages due to consumer demand for healthy and natural ingredients.
