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#Trendspotting: 2020 Trend Predictions

Beverage trends for 2020 span holistic wellness, hyper-personalization, hybrid beverages, and experiential drinking. Hybrid beverages combine multiple benefits, while experiential drinking sees the rise of low-alcohol and CBD options.

What’s next for functional beverages

The beverage industry is abuzz with functional innovations, driving the market to an estimated $136.5 billion this year, projected to hit $208 billion by 2024.

Indulging One’s Chocolate Obsession

Chocolate remains a top favorite flavor, alongside vanilla, and is increasingly explored in nutritional and non-dairy beverages. Beverage-makers use both powder and liquid chocolate, making it either the primary flavor or part of multi-flavored products.

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