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#SXSW Recap: Bonus Trendspotting in Austin

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South by Southwest Austin 2019 Trends

Trends:

  1. Not as Sweet
  2. Where’s the Meat a.k.a. Dairy Defeat
  3. Time to Retreat

Some contemporary literature suggests that the natural production of cortisol and melatonin that helps manage our circadian rhythm may be a bit out of whack, partially thanks to the light of so many of our lives – our phones. Former Saved by the Bell actress Tiffani Thiessen recently published a children’s book entitled “You’re Missing It” to remind parents how many moments they may inadvertently disconnect from while their eyes are peeled to their devices.

Enter a movement to help consumers break some of the habits that may be amplifying our anxiety or reducing our ability to maximize the joy gained from connecting to those around us.

No shoes and no cell phones are mandatory to gain entrance to the mobile mindfulness space, called PeaceBox, which at SXSW was a trailer retrofitted with calm and serenity. As a way to offer opportunities for meditation and mindfulness to over-worked professionals, companies can invite Peacebox to their premises, or tap into this organization’s resources. One objective: to equip more people with the tools to master a manageable work/life balance.

4. Wellness That’s Complete

+ A Cheat Sheet

 

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
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Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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