Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

The next frontier for functional foods?

mushroom, hot cocoa, mushroom hot cocoa
Image source

ANAHEIM, CALIF. — Though still relatively unfamiliar to consumers, adaptogenic herbs are expected to flourish in food and beverage products. Linked with stress reduction and supported by traditional Chinese and Ayurvedic medicine, ingredients such as ginseng, Peruvian maca root, ashwagandha, licorice root, holy basil, and medicinal mushrooms, including cordyceps, reishi and chaga, were featured in new product innovation at Natural Products Expo West, held March 10-13 in Anaheim.

Read more.

Keep Reading:

Bergamot: A Versatile Citrus Revolutionizing Sweet Flavor Innovation

Bergamot continues to catch consumer attention, especially for its role in Earl Grey, which has experienced 11% search growth on Google in the past year.
READ MORE
non-alcohol spirits

Navigating the Non-Alcoholic Spirits Landscape: A Guide for Product Developers

If you're looking for guidance on formulating in the non-alcoholic space, Imbibe's product development team is on standby. With or without the burn, these products are fire.
READ MORE

Flavor Drop: Fruit Punch & Watermelon

Watermelon flavor has many characteristics including candied, ripe, green, or juicy, and Imbibe can help select or design the one best suited for your product.
READ MORE