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The next frontier for functional foods?

Posted: March 24, 2016
In: Trends

ANAHEIM, CALIF. — Though still relatively unfamiliar to consumers, adaptogenic herbs are expected to flourish in food and beverage products. Linked with stress reduction and supported by traditional Chinese and Ayurvedic medicine, ingredients such as ginseng, Peruvian maca root, ashwagandha, licorice root, holy basil, and medicinal mushrooms, including cordyceps, reishi and chaga, were featured in new product innovation at Natural Products Expo West, held March 10-13 in Anaheim.

adaptogenic herbs, ashwagandha, chaga, cordyceps, flavor, food and beverage products, ginseng, holy basil, hot cocoa, licorice root, medicinal mushrooms, mushroom, mushroom hot cocoa, Peruvian maca root, reishi, stress reduction

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