Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

The next frontier for functional foods?

mushroom, hot cocoa, mushroom hot cocoa

ANAHEIM, CALIF. — Though still relatively unfamiliar to consumers, adaptogenic herbs are expected to flourish in food and beverage products. Linked with stress reduction and supported by traditional Chinese and Ayurvedic medicine, ingredients such as ginseng, Peruvian maca root, ashwagandha, licorice root, holy basil, and medicinal mushrooms, including cordyceps, reishi and chaga, were featured in new product innovation at Natural Products Expo West, held March 10-13 in Anaheim.

Read more.

Keep Reading:

#TrendSpotting: Shifts in Attitudes and Alcohol Consumption

Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.
READ MORE

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
READ MORE

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.