Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

The next frontier for functional foods?

mushroom, hot cocoa, mushroom hot cocoa

ANAHEIM, CALIF. — Though still relatively unfamiliar to consumers, adaptogenic herbs are expected to flourish in food and beverage products. Linked with stress reduction and supported by traditional Chinese and Ayurvedic medicine, ingredients such as ginseng, Peruvian maca root, ashwagandha, licorice root, holy basil, and medicinal mushrooms, including cordyceps, reishi and chaga, were featured in new product innovation at Natural Products Expo West, held March 10-13 in Anaheim.

Read more.

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.