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Tag: mushroom

Insights

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.
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#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.
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Energy and relaxation dietary supplements: Stress and fatigue drive consumers to supplement shelves

Imbibe highlights CBD's rise in relaxation products despite regulatory hurdles. Other trending ingredients include L-theanine, ashwagandha, and mushrooms like reishi and chaga. Adaptogens like tulsi and moringa are also gaining attention for their diverse benefits in beverages.
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mushroom, hot cocoa, mushroom hot cocoa

The next frontier for functional foods?

Adaptogenic herbs, known for stress reduction in traditional Chinese and Ayurvedic medicine, are emerging in food and beverage products at Natural Products Expo West. Examples include ginseng, maca root, ashwagandha, and medicinal mushrooms.
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