Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Labeling in Apple-cation: How to Ensure Finished Product Compliance, Flavor Edition

The addition of flavoring, whether natural or artificial, improves the overall taste experience and therefore is present in much of the processed food and beverages available today. While deciding to incorporate flavor is binary and may be an easier conclusion to arrive at, it may be harder to determine the specific type or types of flavor that will have the most impact in your product. The flavor type decision-making phase may include considerations like overall cost, cost in use, crop yield, the nascence or robustness of the raw material supply chains, the taste profile of other ingredients in the product matrix and syncing with your marketing strategy.

Labeling in Apple-cation is a downloadable infographic that can guide you as you design a product that resonates with your intended audience. What you will gain:

  • Guidance on flavor labeling from our regulatory experts
  • A quick reference with definitions of the different flavor types
  • Insight into the contents of the different flavor types, informed by Imbibe flavorists

Why should you care?

Purchase intent. According to Mintel, nearly half of consumers (43%) are more likely to try a new drink based on appealing flavors over functional benefits.

To get curated flavors, product development, and the regulatory support to bolster your product’s appeal, Imbibe’s got your back…and your front-of-pack.

Email marketing@imbibeinc.com for the flavors you need, either delivered through our product development channel, or directly to your product development team.  

DOWNLOAD NOW
 
 
 
 

 

Keep Reading:

How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.
READ MORE

Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.
READ MORE

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.