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Insights

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.

Hyper-personalized Beverages

The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.

Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions

In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.

IMBIBE LAUNCHES PODCAST ABOUT THE LATEST FOOD AND BEVERAGE TRENDS

Imbibe, a beverage development company, launched a podcast called Food and Beverage Insights. The podcast discusses trends in the food and beverage industry, including savory beverages like vegetable drinks and broths.

#Trendspotting: Plant-based

Video: Plant-Based, Packaged Facts forecasts the dairy and dairy alternative beverage market to hit $28 billion by 2021, with plant-based alternatives making up 40%. New nut-based milks and other plant-based options like oat and hemp milk are trending.

Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.

IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

Imbibe develops new protein drinks for clients. The market is booming, and Imbibe leads the way with innovative beverages like clear protein water. Their experts create both dairy and plant-based drinks, tackling challenges like protein instability.

Pour Me a Glass: RTD Beverage Global Trends

According to a discussion at Flavorcon 2017, the RTD (Ready-to-Drink) beverage market is being driven by consumer demand for healthy and convenient drinks. Flavor experts and market researchers highlighted this trend, along with others impacting the industry.

Chocolate’s mass consumer appeal resonates in beverages

Chocolate flavored beverages are popular and come in many varieties. Ready-to-drink beverages tend to use chocolate flavors or extracts, while powdered beverages more commonly use cocoa powder.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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