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Tag: functional beverages

Insights

IMBIBE’S VP OF R&D JOINS SPEAKING PANEL AT SUPPLY SIDE WEST

Imbibe’s VP of R&D, Joe Farinella, will speak at Supply Side West in Las Vegas on Sept. 28, 2017. His panel covers strategies for successful product launches, drawing from his 17+ years of industry experience.

#Trendspotting Chicago Edition

Video: #Trendspotting Chicago Edition

IMBIBE’S COO PRESENTING AT SUPPLYSIDE WEST

Imbibe’s COO, Will Lennon, will address clean label challenges and strategies at SupplySide West in Las Vegas on Sept. 26, 2017, at 1:30 p.m. With supply chain expertise, Lennon will discuss customer expectations and hidden costs.

Capture Consumers with Less Traditional Vegetable Flavors in Your Next Beverage Launch:

Veggies are hot! From fancy dishes to surprising drinks, they're everywhere. Stores offer more than just tomatoes, and consumers are loving these healthy beverages. Expect beet, spinach, and carrot flavors in drinks, with shelf-stable options coming soon.

Product Inspiration: Lemonade Edition

Developing non-soda options is a top priority as CSD sales decline. Lemonades, often perceived as healthier, are ripe for innovation. Expect to see sparkling varieties, lemonade/tea hybrids, flavorful options, and those with added health benefits.

Meal in a bottle

Kim Folta of Imbibe underscores the importance of meeting consumer expectations for satiety and nutrients. Medical foods cater to specific nutritional needs or illnesses, including digestive disorders or food allergies.

Thriving Tea Segment Means Opportunities for Beverage Developers

The tea market is booming due to its perceived health benefits. The global market is expected to reach $116 billion by 2024. Consumers are interested in RTD tea, kombucha, coffee-tea hybrids, matcha, and tea cocktails.

Criteria for World Beverage Innovation Awards 2017 from Aparna Oak, Director of Flavor Innovation

Health and wellness fuel food and beverage innovation. As a judge for the 2017 World Beverage Innovation Awards, I emphasize origin transparency, sustainability, Non-GMO transparency, plant-based ingredients, and clear nutrition labeling to resonate with consumers.

IMBIBE’S CCO TO BE KEYNOTE SPEAKER AT PREPARED FOODS R&D APPLICATIONS SEMINAR CHICAGO

Andy Dratt, Imbibe’s Chief Commercial Officer, will keynote at the Prepared Foods R&D Applications Seminar in Chicago on Aug. 2, 2017. Addressing beverage trends and functional ingredients.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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