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Tag: functional beverage

Insights

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

Trending ingredients and health benefits in functional ready-to-drink beverages

Functional RTD beverages are booming as consumers seek healthy, convenient drinks that boost immunity. This trend is driven by increased health awareness and a desire for on-the-go wellness. Popular ingredients include antioxidants, vitamins, elderberry, and adaptogens.

#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.

Clean label, functional beverage solutions

Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.

Imbibe’s Marketing Manager Presenting at Flavorcon

At Flavorcon 2018, Imbibe’s Marketing Manager Ilana Orlofsky will unveil disruptive trends in functional beverages, emphasizing ingredient innovations in water and growth projections for various categories.

Immune health beverages growing in demand

The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.

Transforming energy drinks with natural, organic ingredients

Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks' health effects.

Andy Dratt Presenting at Smartfood Expo

The SmartFood Expo will offer educational sessions to help health food and beverage manufacturers understand today's health-conscious consumer.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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