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Tag: functional beverage

Insights

From stove top to store shelf

Avi Belson of Imbibe advises startups to engage co-packers early for better innovation insights and smoother production transitions.

Recent Regulation in the CBD Category

Despite potential changes with HR 841, beverage giants remain cautious due to the lack of clear guidance, as noted by Andy Dratt of Imbibe during a SupplySide West session on functional beverages.

Food and drink: What’s on the menu for immune support?

Consumers increasingly prioritize immune support through supplements, whole foods, and functional beverages. Brands, like Cargill Health Technologies, are innovating with effective and appealing immune-boosting ingredients in food and drink.

What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master

As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.

#Trendspotting: 2021 Flavor Trends

The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.

#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters

Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

Trending ingredients and health benefits in functional ready-to-drink beverages

Functional RTD beverages are booming as consumers seek healthy, convenient drinks that boost immunity. This trend is driven by increased health awareness and a desire for on-the-go wellness. Popular ingredients include antioxidants, vitamins, elderberry, and adaptogens.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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