TikTok is the source of many trends ranging from dances to culinary creations. As a social media service with over 500 million global subscribers, TikTok is a digital space where you can share [...]

For beverage companies, 2020 has been a year of learning how to adapt to a “new normal.” Before COVID-19, there was an upward trend of consumers drinking fewer alcoholic beverages. Since the [...]

The functional beverage market is as inventive and healthy as it is robust. This market is not only serving up flavor mashups, pretty colors (or none at all), and palatable tastes, but it’s [...]

Whether its floral, fruity, savory, sweet or tarty, beverage-makers are getting adventurous with flavor selections. Consumer preference for healthy ingredients increased demand for floral, exotic [...]

The sports drinks category continues to grow and evolve, with brands investing in the research and development of healthier products with functional ingredients. Data from Mordor Intelligence [...]