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Tag: beverage trends

Insights

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.

6 Sports drink trends to watch

The sports drink market is growing with healthier options. Consumers are interested in "superdrinks" that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.

Alcoholic beverage innovation accelerating

Canned adult drinks are on the rise despite COVID-19. People can't go to bars, and some places allow alcohol delivery, making canned drinks a convenient alternative.

Botanicals and functional beverages

Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.

Boosting energy, limiting fatigue

Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.

Using their Gut Instincts

Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.

#Trendspotting: The COVID-19 Effect

The pandemic is driving demand for functional beverages that boost immunity, reduce stress, and improve sleep. Consumers are also interested in DIY in food, beverages, and cocktails, along with nostalgic flavors and products that recreate restaurant experiences at home.

How to Win in the Better-for-You Beverage Market

The beverage industry is booming with functional ingredients! People are looking for drinks that not only taste good but also offer health benefits like improved memory and focus.

Cheers to Your Health: Feeling Good About Beverage Formulation

Our idea of healthy drinks has grown beyond basics like milk and juice. Consumers are now looking for beverages with functional benefits, like those that improve focus (nootropics) or promote relaxation (adaptogens, CBD).

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