Imbibe, a beverage development company, announced their top 10 U.S. beverage trend predictions for 2020 in a press release. Many of the trends will be driven by health and wellness, in [...]

03 Dec 2019 — Imbibe, a beverage development company, has revealed its US beverage trend predictions for 2020. Many of next year’s beverage trends will be driven by health and wellness in [...]

Thousands of functional beverages have entered the market over the last decade with ingredients that support need states like improved energy, satiety, gut health, relaxation, beauty, athletic [...]

Botanical flavors are popping up in products from coffee to Slurpees. Driving the trend is consumer demand for healthy, natural and functional ingredients as well as receptiveness to [...]