US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts

 In Press, Press Releases

03 Dec 2019 — Imbibe, a beverage development company, has revealed its US beverage trend predictions for 2020. Many of next year’s beverage trends will be driven by health and wellness in conjunction with experience-culture and the state of the economy, according to the company. Holistic wellness, cannabidiol (CBD) ingredients and reduced sugar are touted as the key themes for beverages this coming year. “In beverage flavors, botanicals mixed with ‘true-to-fruit’ flavors like basil and strawberry, or mint and lemonade, will be popular combinations,” Holly McHugh, Marketing Associate at Imbibe tells FoodIngredientsFirst.

“Exotic versions of familiar true to fruit such a calamansi, tangerine or blood orange instead of orange or yuzu and key lime instead of lemon-lime will also see growth,” she continues. “Exotic true-to-fruit flavors will be introduced to consumers by combining them with familiar flavors like guava and strawberry, yuzu and lime, as well as berry and dragonfruit.”

Read the full article in Food Ingredients First.