Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.
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Protein PDCAAS Explained

Not all protein sources are created equal. The quality of protein varies, impacting % daily value. Cow’s milk, eggs, and soy have a PDCAAS of 1, while others may be lower. Understanding this helps brands make accurate claims.
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IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

Imbibe develops new protein drinks for clients. The market is booming, and Imbibe leads the way with innovative beverages like clear protein water. Their experts create both dairy and plant-based drinks, tackling challenges like protein instability.
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Pour Me a Glass: RTD Beverage Global Trends

According to a discussion at Flavorcon 2017, the RTD (Ready-to-Drink) beverage market is being driven by consumer demand for healthy and convenient drinks. Flavor experts and market researchers highlighted this trend, along with others impacting the industry.
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veggie drinks

Food and Beverage Insights Podcast Episode 1 – Savory Beverages

Food and Beverage Insights Podcast Episode 1 – Savory Beverages
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Superfood Lattes Address Millennial’s Needs & Take Over Instagram Feeds

Superfood lattes, blending unconventional ingredients, are gaining traction, especially on Instagram, praised for their beauty and health benefits. Ingredients like activated charcoal, traditionally in cleansing juices, are used in black or goth lattes.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.