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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions

In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.

Think Pink for Your Next Drink

Pink is expected to be a trendy color for food and beverages in 2018, driven by social media's influence. The success of Starbucks' Pink Drink, which went viral and became a permanent menu item, highlights the power of colorful aesthetics.

IMBIBE RELEASES 2018 INGREDIENT TREND PREDICTIONS

Imbibe, a beverage development company, predicts these trendy ingredients for 2018 drinks: functional botanicals for stress relief and inflammation (like lavender and curcumin), and adaptogenic mushrooms (like chaga) for immune system support.

#Trendspotting December: Brain Boosting and Body Enhancing Ingredients to Watch in 2018

Video: Brain Boosting and Body Enhancing Ingredients to Watch in 2018, Expect ingredients like lavender for stress relief, curcumin for inflammation, adaptogens for stress management, and MCT oil and nootropics for brain function.

Food and Beverage Insights – Podcast Episode 2 – Goth Food

Food and Beverage Insights – Podcast Episode 2 – Goth Food

Shake Up Your Indulgent Beverage Offerings

Despite the health focus, over-the-top milkshakes (freakshakes) were a big trend in 2017. These creatively-loaded milkshakes are popular on social media, with BlackTap & Shake NYC being a famous example.