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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Shake Up Your Indulgent Beverage Offerings

Despite the health focus, over-the-top milkshakes (freakshakes) were a big trend in 2017. These creatively-loaded milkshakes are popular on social media, with BlackTap & Shake NYC being a famous example.

IMBIBE LAUNCHES PODCAST ABOUT THE LATEST FOOD AND BEVERAGE TRENDS

Imbibe, a beverage development company, launched a podcast called Food and Beverage Insights. The podcast discusses trends in the food and beverage industry, including savory beverages like vegetable drinks and broths.

#Trendspotting: Plant-based

Video: Plant-Based, Packaged Facts forecasts the dairy and dairy alternative beverage market to hit $28 billion by 2021, with plant-based alternatives making up 40%. New nut-based milks and other plant-based options like oat and hemp milk are trending.

Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.

Protein PDCAAS Explained

Not all protein sources are created equal. The quality of protein varies, impacting % daily value. Cow’s milk, eggs, and soy have a PDCAAS of 1, while others may be lower. Understanding this helps brands make accurate claims.

IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

Imbibe develops new protein drinks for clients. The market is booming, and Imbibe leads the way with innovative beverages like clear protein water. Their experts create both dairy and plant-based drinks, tackling challenges like protein instability.