Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

#Trendspotting January: Trends to Watch in 2018

Striking superfood lattes offer a range of health benefits, but their colorful appearance is what has made them a staple on Instagram. Instagram users are thinking pink – #PinkDrink has been used almost 291k times, and #MillennialPink (a light shade...

Food & Beverage Insights Podcast: Tea Trends

Food & Beverage Insights Podcast: Tea Trends

Products & The Pea: Chickpea Innovation in Food & Beverages

Chickpeas are gaining popularity beyond hummus! They're showing up in sweet and savory snacks, pastas, and even plant-based milk alternatives. They're a source of protein, fiber, and other nutrients, making them a hit with health-conscious consumers.

Trending: Shrubs – The Vinegar Based Drink You Might Want to Consider Developing Next

Shrubs, vinegary fruit-infused syrups, are gaining popularity in drinks and cocktails. They come in flavors like apple pie, beet & carrot, and strawberry hibiscus. Some Chicago bars are featuring them in cocktails like Celery Shrub and Sherry Cobbler.

Sweetener Strategies for 2018

Making healthy and tasty food is tough, especially with sugar reduction a must. One strategy is to go unsweetened, which works for drinks like water, milk, coffee, and tea.

Artificial Vs. Natural Color: What Makes Sense for Your Next Product?

When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.