Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Superfood Lattes: The Emerging Trend You Should Know About

Once upon a time, a latte was espresso and steamed milk. Today, not only are there at least a dozen dairy and non-dairy options for milk, but coffee isn’t even essential to a latte. The proof is in superfood lattes, or milk combined with less traditional and often nutrient dense ingredients. They are starting to take over Instagram feeds for their sheer beauty and the health benefits they deliver. Here are a few we thought you should know about:

MATCHA LATTE

matcha latte
@matt.baudo via Instagram

It’s earthy. It’s rich in L-theanine. The 2017 Google Beverage Trend Report even did a deep dive into matcha.

GOLDEN LATTE

golden latte
@life24k via Instagram

It features the golden child of spices: turmeric

BEETROOT LATTE

beetroot latte
@loubyloustar via Instagram

Bonus: It’s millennial pink

ROSE LATTE

rose latte
@aapocalipstick via Instagram

Not to be confused with ROSÉ, though that latte is probably coming

TARO LATTE

taro latte
@thelocalist.sby via Instagram

@thelocalist.sby via InstagramFrom the purple-tinted tuber

GOTH LATTE

goth latte
@bwhite322434 via Instagram

@bwhite322434 via Instagram
Black sesame, charcoal and coconut ash are all found in these black drinks.

MERMAID LATTE

mermaid latte
@elsas_wholesomelife via Instagram

Nutra Organics has a branded product called Mermaid Latte, which includes a blue superfood blend.

Keep Reading:

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
READ MORE

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.