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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#Trendspotting: What Some Brands Are Doing to Remove Artificial Preservatives from their Portfolio

Consumers want natural ingredients, including mushroom-based preservatives like Nagardo and Chiber. These are gaining traction, but cost and consumer acceptance are challenges. Imbibe offers various services to help you develop naturally preserved beverages.

Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers

Inflation's effect has shoppers focused on saving. They're cutting back on restaurants and groceries, but price isn't the only factor. Balancing affordability with flavors and health benefits.

Flavor Drop: Limoncello & Spiced Peach

Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe's top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!

Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt

Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.

Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt

Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky - it affects taste, texture, and other flavors.

#Trendspotting: Innovation Planning for 2024 & Beyond

Sustainable packaging and mom-focused products like lactation coffee are hot! Sexual wellness is booming too, with brands offering solutions for intimacy and performance.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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