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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe Shares Lemonade Insights as Manufacturers Adjust Sugar, Calorie Content for Lemonades

Less sugar, more health! Consumers are ditching sugary lemonades, forcing beverage makers to reformulate. Studies link fruit juice to health risks, similar to soda. Manufacturers are adapting by highlighting the "healthy fruit" aspect and reducing sugar content, keeping consumers happy.
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Functional Ingredient Guidebook – Part 2: Your Guidebook for Functional Formulations is Here!

This guidebook helps you create tasty products with in-demand ingredients like protein, probiotics, and antioxidants. Get your free copy of the Functional Ingredient Guidebook and create healthy foods consumers will love!
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#Trendspotting: Supplier Shake-up – Navigating Change and the Impact on Brands in the Face of Mergers and Acquisitions

Mergers are shaking up the flavor world! When choosing a supplier, prioritize agility and a human touch. Imbibe offers expert guidance and delicious ingredients to keep your projects on track.
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Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 2

The trend towards healthier beverages is driving innovation in the industry. Here's a breakdown: Sugar Reduction, Reformulation, Labeling, Industry Pushback. How Imbibe Can Help: We can navigate the evolving regulatory landscape.
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woman at grocery store reads food package

Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 1

FDA revamping "healthy" on food labels! Focus shifts to whole foods, healthy fats, and limits on sugar, sodium, and saturated fat. This aims for clearer labels and healthier choices. They're also exploring a front-of-package labeling system for more info.
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Popping with Flavor: Imbibe Shares Boba Beverage Trends, Tastes to Keep an Eye On

Boba tea's chewy pearls & sweet flavors are a hit! This $3.27 billion market is expected to reach $6.14 billion by 2032. Watch for innovation in RTD boba & new flavor combos to keep boba on top!
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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