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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#Trendspotting: Alcoholish

Non-alcoholic beers are getting tastier! New brewing techniques and ingredients are creating complex flavors that rival traditional beers. Imbibe offers unique flavor combinations like Blood Orange Rosemary and Black Cherry Vanilla.
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Flavor Drop: Pumpkin Pie Spice & Cream

Pumpkin spice is the king of fall flavors! Consumers are spending more on it than ever. This nostalgic taste pairs perfectly with apple, pecan, and maple. Cream is a sensory experience, not just a flavor.
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cannabis raw and in bottles

Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt

Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.
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Flavor Drop: Lemongrass & Tangerine

Lemongrass, a citrusy global twist, is trending! 36% of Americans are curious. It shines in coconut drinks and pairs well with ginger, lime, and mint. Tangerines are a delightful citrus immune booster!
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Woman stretches toward sun energy

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.
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Imbibe CCO Speaking at Cannabis Drinks Expo

Andy Dratt will be at The Cannabis Drink Expo discussing these issues and how to make successful cannabis beverages. With the market expected to grow 17% a year, creating tasty and appealing drinks is key to attracting and keeping customers.
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