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Thought-Leading Product Innovation and Ingredient Innovation
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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.
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Imbibe Updates
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Technical & Industry Guidance
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
All
#Trendspotting: Alcoholish
Non-alcoholic beers are getting tastier! New brewing techniques and ingredients are creating complex flavors that rival traditional beers. Imbibe offers unique flavor combinations like Blood Orange Rosemary and Black Cherry Vanilla.
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Flavor Drop: Pumpkin Pie Spice & Cream
Pumpkin spice is the king of fall flavors! Consumers are spending more on it than ever. This nostalgic taste pairs perfectly with apple, pecan, and maple. Cream is a sensory experience, not just a flavor.
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Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt
Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.
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Flavor Drop: Lemongrass & Tangerine
Lemongrass, a citrusy global twist, is trending! 36% of Americans are curious. It shines in coconut drinks and pairs well with ginger, lime, and mint. Tangerines are a delightful citrus immune booster!
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Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products
Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.
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Imbibe CCO Speaking at Cannabis Drinks Expo
Andy Dratt will be at The Cannabis Drink Expo discussing these issues and how to make successful cannabis beverages. With the market expected to grow 17% a year, creating tasty and appealing drinks is key to attracting and keeping customers.
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