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Thought-Leading Product Innovation and Ingredient Innovation
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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.
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Imbibe Updates
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
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Flavor Drop: Mixed Berry & Lemonade
Mixed Berry combines the nuanced flavor of various berries, from Blackberry to Strawberry, to provide a delicious fruit sensation.
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Flavor Wheel – Raspberry
Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.
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Imbibe Expands Footprint with Meeting Room at SupplySide West 2023
Craving flavor innovation? Imbibe invites you to SupplySide West (Mandalay Bay, Las Vegas, Oct 25-26)! Sample drinks, brainstorm with our experts (MR26!), and unlock the power to bring your vision to life.
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Flavor Drop: Mango & Limeade
Escape to paradise in a glass! Tropical flavors like mango are trending for their taste and potential health benefits. Mango sales are rising, and the spicy-sweet Mangonada drink is exploding in popularity.
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Labeling in Apple-cation: How to Ensure Finished Product Compliance, Flavor Edition
Confused about flavor options (natural vs. artificial)? Our infographic helps! Consider cost, taste profile, and marketing goals. Great flavors sell! Get our guide and boost sales with Imbibe's expertise. Nearly half of consumers choose drinks based on taste alone!
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Flavor Wheel – Strawberry
Not all strawberries are created equal! We go beyond "sweet" and "juicy" to understand flavor. Our "Flavor Lexicon" creates a shared language so we can bring your vision to life. This speeds up development.
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