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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.

Flavor Drop: Fruit Punch & Tropical Punch

Fruit Punch is all grown up! This childhood favorite is bursting onto the scene in alcoholic drinks like spiked seltzers and even wine. White wine Fruit Punch is the fastest-growing combo, up a whopping 331%!

Flavor Drop: Cantaloupe & Black Raspberry

Cantaloupe is having a moment! This refreshing melon flavor is a hit in ice cream (up 120.7%!) and Asian beverages. Cantaloupe offers a unique taste waiting to be explored.

Flavor Wheel – Blackberry

Beyond the sweet and tart! Don't underestimate blackberries. Our experts use a "Flavor Lexicon" to capture all their complexity - from sweet jammy to subtle floral and earthy notes.

Infographic: Sip to Stay Young

Our infographic reveals consumer trends to help you address beauty from within.

#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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