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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#TrendSpotting: Culinary Creations for Consumer Cravings in Food Service

Diners crave unique flavors (55%) and mini-indulgences (75%). Popular trends include IHOP's Maple Pepsi and Chick-fil-A's Cherry Berry Frosted Lemonade. "Dirty" drinks like coffee in tea or olive juice in martinis are also gaining traction. Learn more in "Epicurated."

Flavor Drop: Pink Lemonade & Rocket Pop

Pink Lemonade is the summer flavor that won't quit! Searches and launches are exploding across drinks, candy, ice cream, and even supplements. This nostalgic tastebud trip is more than just a childhood memory, it's a top trend in 2024.

Flavor Wheel – Lime

Lime's zesty kick is a hit! It's popping up in everything from popcorn (RIND + Lesser Evil) to hard seltzer (Topo Chico). New combos like watermelon-lime (BUBBL'R) are trending too.

Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)

Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.

Flavor Drop: White Grape & Concord Grape

White Grape is back! This nostalgic flavor is trending across drinks (from soda to energy drinks) and social media buzz is up 25.6%.

Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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