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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe’s Take on Kombucha’s Claim to Fame

Remember "Kombucha Girl"? That viral video wasn't just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha's probiotics are seen as a solution.

Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex

Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Peanut Butter Whiskey, like Skrewball's, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.

How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe

Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.

Flavor Drop: Fauxgroni Sbagliato & Persimmon

Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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