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The Trend: True-to-Fruit
The Flavor: Cantaloupe
When purchasing sliced fruit platters from the grocer, you can expect to find a combination of berries and melon — typically sweet and juicy Cantaloupe. While this delectable melon flavor is a bit rare in various marketplace products, it remains a staple in the produce aisle. This presents an exciting opportunity to introduce a timeless yet underrepresented flavor to consumers. Cantaloupe experienced 22% growth in global Google searches from Q3 to Q4 in 2023.1 Notably, over the last year, the popularity of Cantaloupe in the context of ice cream has surged by an impressive 120.7%.2 Additionally, in Asian markets, melon ranks among the top 20 fastest-growing flavors in the water and cold beverage category.3
Tasting notes from our Flavorists: refreshing, succulent sweetness, subtle tangy undertone of citrus zest, fruity and floral aromas
Cantaloupe-inspired market products:
Honey Dew Melon Miel, Honey Melon, Cantaloupe, Melon, Cantaloupe
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Lime |
 Coconut |
 Cucumber |
The Trend: Nostalgia
The Flavor: Black Raspberry
Looks may be deceiving, but this berry’s unique flavor is not. Slightly sweeter than Raspberry and less tart than Blackberry, Black Raspberry is a rare and short-seasoned fruit that gives a premium flavor impression to consumers while providing a slightly familiar True-to-Fruit flavor. An air of exclusivity comes not only from its rareness but from the word black, which adds a hint of mystery. Other popular black products on the market include Mountain Dew Pitch Black CSD which has a dark fruity citrus flavor and Fanta’s new black mystery-flavored CSD launched just in time for Halloween. We’ve spotted Black Raspberry in sparkling water, alcoholic beverages, tea, and ice cream, where it has gained significant popularity. In the realm of Raspberry products, tea has seen the most significant surge over the past year.2 Notably, the global Raspberry hard tea market is projected to grow by $52.45 million by 2030.4 Earlier this year, Dunkin’ launched a Raspberry Watermelon Refresher, Friendly’s released Raspberry Crunch ice cream, and Jamba introduced Dragon Twist Smoothie — a fruit combo including raspberry. Next February, Coca-Cola is releasing Raspberry Spiced Zero-Sugar Coca-Cola.
Tasting notes from our Flavorists: sweet and slightly tart, juicy, subtle floral undertones, intense and inviting sweet and fruity aroma
Black Raspberry-inspired Products:
Buka Black Raspberry, Black Raspberry, Black Raspberry, Black Raspberry, Black Raspberry
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Chocolate |
 Cinnamon |
 Lemon |
- Imbibe Proprietary Keyword Database, 2023.
- Tastewise, 2023.
- Kerry Taste Charts, 2023.
- Virtue Market Research, 2023.
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