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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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tray of immunity ingredients

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.
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#TrendSpotting: Unveiling Generation Alpha

62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe's "Epicurated" Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.
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Cotton Candy and Red Licorice

Flavor Drop: Cotton Candy & Red Licorice

Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.
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The Generation Alpha Advantage

Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.
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black cherry and spiced cherry

Flavor Drop: Black Cherry & Spiced Cherry

Black Cherry's back! Remember those childhood treats? This isn't just a trip down memory lane - Black Cherry's a top drink flavor and booming in Latin America. But the trend goes beyond drinks!
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Flavor Wheel – Mango

Mango mania! This tropical fruit is popping up everywhere, from drinks (Electrolit) to ice cream (Breyers). But mango's more than just pineapple-peach-citrus! Our flavor experts unlock the secrets of its unique taste and use a "Flavor Lexicon" to help you.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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7350 N. Croname Rd., Niles, IL 60714​ 847.324.4411 | marketing@imbibeinc.com
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