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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Trendspotting Chicago Edition

Botanical flavors are booming in Chicago, with cafes offering diverse beverages like pistachio + rose lattes and eloté lattes. Health-focused drinks with functional ingredients are popular, including CBD juices and bulletproof coffee.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.

Ready to Go Non-GMO

"Clean label" is a consumer driven term for food and beverages with non-GMO ingredients. There's no official definition but it generally means simple, recognizable ingredients.

Immune health beverages growing in demand

The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.

Better-For-You Beverages

Imbibe, a beverage development company, tracks trends in foodservice and retail to predict upcoming beverage trends.

The Kombucha Boom

The article discusses the unexpected popularity of kombucha, a fermented and slightly alcoholic beverage. It highlights trends like home brewing kits, kombucha beer with hops, allowing some alcohol content, and even kombucha cocktails.