Join us for this 30 minute webinar during which we will go beyond the basics of ensuring a successful beverage launch by highlighting everything you need to know from ideation to formulation through commercialization. We will go through the most important product attributes that your team needs to consider prior to development, including identifying the nutritional profile, the ideal taste and the marketing vision. You won’t want to miss this session if you are a marketing professional for a beverage brand, on an innovation team, or are involved in the research and development of new beverage products.

Tuesday, November 1, 2016 | 10-10:30AM CST