#Trendspotting: (Drink) In the Name of Love
Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.
From stove top to store shelf
Avi Belson of Imbibe advises startups to engage co-packers early for better innovation insights and smoother production transitions.
Recent Regulation in the CBD Category
Despite potential changes with HR 841, beverage giants remain cautious due to the lack of clear guidance, as noted by Andy Dratt of Imbibe during a SupplySide West session on functional beverages.
Taking holiday parties off pause
Imbibe plans a post-holiday celebration in January 2022 to accommodate growth and ensure employee well-being. The event at their Niles campus aims to foster camaraderie with food, games, and drinks while maintaining safety.
Functional coffees and teas keep percolating with innovation
Coffee and tea, plant-based and versatile, excel at delivering functional ingredients. Energy teas with natural sources like yerba mate are rising, alongside immunity and relaxation teas.
Sexier citrus and true-to-fruit beverage flavor trends
In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.
Chicagoland F&B Network Innovation Series: Experts Discuss the Ever-Evolving Industry
Taste modulation, driven by functional ingredients like pea protein, is key for masking off-notes and reducing sugar. Brands must address fluid consumer needs, with AI accelerating innovation in the food and beverage sector.
A Taste of the Latest Innovation Awaits in Las Vegas at SupplySide West
Imbibe’s session on October 26th will cover macro trends, ingredient predictions, supply chain issues, and best practices for product launches. Connect with us at SupplySide West.
#Trendspotting: Powder to the People
Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR’s PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.
Imbibe is Heading to Expo East – Let’s Accelerate Innovation Together
Catch us at Expo East 2021 on September 23rd and 24th! Let’s chat about the latest trends and innovations over a drink or meal. Reach out or contact us directly to schedule a meet-up.
