Dairy and Nondairy Beverage Focused Webinar Can Help Fill Your Pipeline – Imbibe Can Supplement Future Formulation
In a free webinar, Imbibe will explore innovations in RTD coffee and tea, highlighting white spaces and opportunities. Dairy Foods will also discuss dairy sector opportunities. Join us on September 23rd, 2021, or sign up to watch later.
#Trendspotting: Ingredient Spotlight
Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.
The future of functional beverages: Botanics, -bionics, barely-there sweeteners
Imbibe’s insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.
Imbibe Recommends Four Hot Flavors To Draw In Consumers
Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).
Consumers embrace coffee drinks as platforms for functional nutrition
Besides dessert-like coffees, health-oriented coffees are gaining traction, leveraging coffee’s wellness potential. “Consumers are open to coffee as a platform for enhancing wellness,” says Ilana Orlofsky from Imbibe.
#Trendspotting: Summer Sips
Summer beverage lineup features Tropicana’s tropical flavors and PepsiCo’s cocktail mixers. Dunkin’ debuts Coconut Refreshers, while Starbucks introduces Strawberry Funnel Cake Frappuccino.
Food and drink: What’s on the menu for immune support?
Consumers increasingly prioritize immune support through supplements, whole foods, and functional beverages. Brands, like Cargill Health Technologies, are innovating with effective and appealing immune-boosting ingredients in food and drink.
Bubbling Up: The sparkling water category is growing, particularly for functional beverage applications
As summer nears, sparkling water gains popularity for its refreshing appeal. Imbibe’s Ilana Orlofsky credits marketers for rebranding seltzer to “sparkling,” lending it sophistication. Brands position themselves as trendy and Instagram-worthy, driving sustained growth in the category.
Soup-To-Nuts Podcast: Juice sales rise during pandemic, but how long will the category’s growth last?
After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic.
What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master
As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.
