2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)
With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann’s sparkling RTD, backed by celebrities, leads the trend.
Focusing on gut health may help with overall wellness and increased libido
Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.
Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention
Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.
Imbibe Predicts More Products Will Be Good for You and Good for the Planet
Mood-regulating products are on the rise, with Nightfood’s sleep-friendly ice cream and items catering to sexual satisfaction. Artificial intelligence aids innovation, exemplified by NotCo’s AI-generated NotMilk, enhancing product development and predictive marketing.
#Trendspotting: 2022 Food & Beverage Trends Part 1
NoLo drinks surge post-“Dry January”, with sales up 33% in 2021. Blake Lively’s Betty Buzz offers sophisticated, alcohol-free mixers. Sober bars rise in popularity.
Fluid Situation: How Consumer Behavior is Influencing the Beverage Market
Pandemic amplifies this focus on personal and planet health, with 43% reducing waste and 32% eating in moderation, as per Innova Market Insight’s survey.
Bioengineered Ingredients will have New Labeling Requirements Come 2022
Labeling requirements include specific symbols, text disclosures, QR codes, and automated text response systems. Imbibe will provide both non-GMO and bioengineered status for customer transparency.
Bright future for beverages? Why functional drinks are likely to grow post-pandemic
Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe’s Erin Costello.
10 Tips for Developing Protein Drinks
For stable protein beverages: Understand production capabilities, stabilize protein, validate protein source switches, allow for thermal processing effects, test formulation changes, conduct pilot and full-scale tests, and attend initial production runs for clarity.
Ingredients take RTD protein beverages beyond sports
Arla Foods Ingredients explores protein-calcium combos for aging concerns. Collagen remains popular in carbonated protein drinks, emphasizing beauty benefits despite its lower protein quality, driving interest in sparkling collagen beverages.