The Imbibe Approach includes Giving Your Supply Chain a Break
Today, our offerings range from ideation sessions and ingredient evaluation through managing the whole lifecycle of the product by commercializing your finished formula in its final packaging and preparing it for your distribution center.
How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe
This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.
Color me curious: What type of color (if any) is right for your next food or beverage?
The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.
Flavor Innovation: World Beverage Award Submissions
Aparna Oak, Imbibe’s VP of Flavor Innovation, brings expertise to the World Beverage Innovation Awards, emphasizing innovation, immune support, sustainability, and packaging. She encourages unique flavor profiles and upcycled ingredients while highlighting products with minimal environmental impact.
#Trendspotting: The Scoop on Frozen Desserts
Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.
How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage
Creative brands cater to kids’ tastes and parental values amid a $70 billion children’s food and beverage market. Brainiac’s Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.
Trendy RTD Cocktails: Flavor Development Experts
Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe’s expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.
#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over
Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.
Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More
Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers’ performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.
Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration
Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola’s partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.