Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

RTD Canned Cocktails saw 43% Growth* – Imbibe’s TTB & Alcoholish Flavors Can Help

While the term imbibe is often associated with alcohol consumption, our R&D team’s primary areas of expertise have been in formulating for functionals (CBD, BCAAs, animal and plant-based protein, vitamin blends, probiotics, apple cider vinegar, etc.), and optimizing flavor and overall taste (ask about our maskers, Pre/Sense™ Stevia and taste modulation tools).

In response to consumer demand, we continue to expand our footprint in alcoholic, no and low alcohol products (we’ve affectionately coined this segment as alcoholish). This is achieved through cocktail inspired flavors, flavors influenced by liquor and liqueurs, TTB approvable flavors and flavors that have already received the TTB certification. Maybe you’ve already tasted our work in alcoholic beverages or you’re still exploring the prospect of launching a non-alcoholic beverage product, either way, keep reading to expand your understanding of the world of alcohol approved flavors and Imbibe’s role in it:

What is TTB, you ask?Alcohol and Tobacco Tax and Trade Bureau - Wikipedia

  • TTB stands for the Alcohol and Tobacco, Tax and Trade Bureau, a federal agency that collects taxes and enforces regulations related to the production, labeling, advertising, and marketing of alcohol and tobacco.
  • For flavors to be compliant in alcoholic beverages, Imbibe submits flavor formulas to the TTB for max usage levels for flavors and alcohol content contribution from the flavor.
  • Submission is only necessary for alcohol based finished applications.

Are there any other differences for TTB flavors, aside from formula approval?

  • There may be max usage levels for flavors, as certain raw materials are more heavily scrutinized in alcoholic beverages.
  • Imbibe generates Flavor Ingredient Data Sheet (FIDS) to relay max usage levels and alcohol contribution from the flavor.

Does Imbibe have any flavors that are already TTB approved?

  • Absolutely!
  • A few of our most requested TTB flavors (especially for, but not limited to, hard seltzers) include Pomegranate, Passion Fruit, Grilled Peach, Blood Orange, Cucumber, Watermelon Mint, Sangria Type, Strawberry Daiquiri, Root Beer Float, and a wide selection of Citrus varietals.
  • We also have a library of liquor, liqueur, and wine inspired flavors for both alcohol and non-alcohol products.

ttb flavor 1ttb flavor 3ttb flavor 4ttb flavor 5ttb flavor 2ttb flavor 6TTB flavor 7ttb flavor 8ttb flavor 9

 

 

 

 

 

 

 

 

 

 

 

 

Email ingredients@imbibeinc.com to request TTB flavors to support your next alcoholic beverage launch!

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.