Intel on Immunity: Imbibe Speaks on Current Trends, Formulation Challenges, and More

Posted: March 25, 2022
In: In the Media

Despite the plateau of products with immunity ingredients, products that support this particular need start are still fruitful. Consumers are looking for blends of ingredients that will help support their need states, and immunity is one of the most popular. The reason behind this growth? More than half of U.S. adults say they would be interested in purchasing a food or beverage product that claims to help boost immunity.*

Interest in products that taste good and positively impact the immune system is sought after by older consumers like Baby Boomers and Gen X as well as with younger ones, who have a more holistic health mindset. Common immunity ingredients like orange, lemon, and grapefruit, have a general health halo around them, but the potential for more exotic citrus flavors is growing every day. The pandemic may have spiked interest in immune-supporting products, but there is still a lot of room for innovation in this category. There’s also a big push for products that target additional need states like gut health-related food and beverages. Recent data shows that 70% of our inner defense system lives in the small and large intestines, making these two undeniably linked.*

Listen to an excerpt of the podcast here:

Listen to the full podcast on Prepared Foods.

*CivicScience
*UCLA Health, 2021.

2022 beverage trends, beverage development company, Beverage Industry, beverage ingredients, functional ingredients, immune health, immune system, immunity, Ingredients

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