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Beverage Trends Abound at Natural Products Expo West

This year’s Natural Products Expo West drew a record-setting 86,000 attendees and more than 3,600 exhibiting companies this March at California’s Anaheim Convention Center.

Those attendees included executives from Imbibe, a third-party beverage formulation and commercialization company based in Niles, Ill. Following are new beverage observations from Imbibe trend spotters.

Tea & Coffee

Several brands including HopLark, Teatulia, and Up to Good showcased sparkling tea beverages, though Teatulia calls their sparkling beverage “tea soda.” It is sweetened with cane sugar and includes flavors like lavender, cucumber and pineapple.

Purple, silver needle tea, and cascara were some of the novel teas on the show floor. Purple and silver needle tea come from Africa and support local farming communities. All three are suggested to be high in antioxidants.

Read the full article in Prepared Foods.

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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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