#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters
Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.
Innovating better-for-you products during a pandemic
The food and beverage industry, amid COVID-19 challenges, faces uncertainty in consumer habits. Innovation is vital for long-term growth, as delayed efforts risk missing opportunities and launching products in a saturated market.
Benefits and challenges of formulating with natural colors
Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate.
Colorful concoctions continue to create bold boost for beverages on social media
From black water to orange gin, the overarching trend in beverage colors is simple: young consumers want bright, bold and highly Instagrammable products.
Trendspotting in beverage flavors
In 2021, anticipate evolving citrus flavors, premium botanicals, and rising Mediterranean and Asian tastes. Holly McHugh from Imbibe highlights blood orange’s popularity, with growing interest in yuzu, passionfruit, tamarind, and fig, according to Google searches.
New Labeling Requirements for Bioengineered Ingredients Mandatory in 2022
Starting January 2022, USDA’s National Bioengineered Food Disclosure Standard (NBFDS) replaces non-GMO claims. All food manufacturers must comply. Bioengineered foods contain modified genetic material.
Food and beverage trends to watch for in 2021
In 2021, the lasting impact of the COVID-19 pandemic will drive food and beverage trends. Health and wellness, safety, and value will be paramount. Consumers will prioritize physical and emotional well-being.
Consumers Turn to Beverages to Boost Mind & Body
Imbibe released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends will be COVID-19.
Imbibe releases its top 5 beverage trend predictions for 2021
This beverage industry forecast predicts people will seek healthy, unique drinks in 2021 due to the pandemic. It highlights trends like functional beverages and private label to address these needs.
Weight loss, relaxation shaping beverage trends
The passage clarifies that functional beverages, drinks promising more than just hydration, aren’t a new trend. Coffee and tea, consumed for thousands of years, are classic examples.
