The Immunity Opportunity
Holly McHugh, marketing associate at Imbibe, notes that consumers prioritize vitamins and minerals based on personal well-being, leveraging online information and health tech for self-research, surpassing government guidelines.
Functional Beverages Going Back to the Basics (Part II)
If you missed part 1 on nutrient-rich functional beverages, check it out. Here’s a sneak peek at ingredients rich in essential nutrients: chickpea (fiber, iron), egg yolk (phosphorus, B vitamins), chia (fiber, omega-3s), and raspberries (vitamin C, fiber).
Imbibe’s Top 10 Beverage Trends to Watch in 2020
In 2020, consumer-driven trends will reshape beverages. Health, experience, and economics will be key. Expect innovations like holistic wellness drinks with essential nutrients and hyper-personalized options catering to diverse needs and preferences.
Personalization among top 2020 beverage trends
Imbibe’s 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.
Webinar: Using Acids in Beverage Formulations
This webinar teaches about using acids in beverages for flavor and to control pH. It’s ideal for beverage developers who want to learn how to incorporate acids effectively.
Approaching natural colors and flavors, from concept to science to store shelves
Joe Farinella of Imbibe delved into regulatory aspects, supply chain challenges, and formulation concerns regarding natural flavors and colors. A stability testing case study offered insights into transitioning to natural coloring, shedding light on supplier and manufacturer challenges.
Feeding the Future: Food for Kids Summit Recap
The Food for Kids Summit revealed efforts to increase veggie consumption among children, from early introduction to stealth-health approaches. Cauliflower pizza crust is highlighted as a plant-based option.
Imbibe 2020 beverage trend predictions shaped by health and wellness, thirst for cultural adventure, and state of the economy
Beverage development and innovation company Imbibe predicts 2020 will bring to the beverage market a ‘return to the basics’ in terms of nutrition and flavors as well as ‘next level’ functional beverages that answer several needs for consumers.
The future is functional beverages, drink firm predicts
Functional drinks will evolve to address various needs. Alcohol options will diversify with more low- and no-alcohol choices and CBD-infused beverages, with hard seltzers continuing to grow.
Imbibe Announces Top 10 Beverage Trend Predictions for 2020
Imbibe’s 2020 U.S. beverage trend predictions focus on health and wellness, merging with experience-culture and economic factors. Natural flavors from superfruits and nostalgic tastes like s’mores will dominate better-for-you beverages.
