Function: Energy

Retail sales of energy drinks are expected to reach $16.1 billion by 2019. Red Bull remains the leader in dollars with nearly $3 billion in sales (according to IRI), though the category continues [...]

Flavor innovation energizes sports nutrition category

ORLANDO, FLA. — Years ago whey protein tasted like chalk, said Mike Roussell, Ph.D.  More agreeable flavors, like toasted marshmallow, have improved whey protein products and sports nutrition [...]