Function: Immunity

Consumer demand for added function and health benefits continues to grow across all beverage categories. According to data from Mintel, across bottled water, coffee, CSDs, teas and the non-dairy milk categories, between 70% and 82% of consumers would prefer added functionality or a health benefit to their beverage. Claims that contribute to the perception of a stronger immune system vary – many brand highlight antioxidants, which are associated with overall wellness, while others call out specific antioxidants like catechins or certain vitamins and minerals.

immunity drinks

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