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Function: Immunity

Consumer demand for added function and health benefits continues to grow across all beverage categories. According to data from Mintel, across bottled water, coffee, CSDs, teas and the non-dairy milk categories, between 70% and 82% of consumers would prefer added functionality or a health benefit to their beverage. Claims that contribute to the perception of a stronger immune system vary – many brand highlight antioxidants, which are associated with overall wellness, while others call out specific antioxidants like catechins or certain vitamins and minerals. One brand, Matcha Love, has products that come in the following beverage flavors: Matcha Colada, Green Tea and Vanilla, and Green Tea and Ginger.

immunity drinks

Keep Reading:

FDA Front-of-Package Labels: Impact on Food & Beverage 

The FDA’s proposed rule would require a simplified “Nutrition Info” box on most packaged foods, rating saturated fat, sodium, and added sugars as Low, Medium, or High.
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citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
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Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
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