The Seeds of Beverage Innovation

At Niles, Ill.-based Imbibe, marketing manager Ilana Orlofsky concurred with Mr. Averbook that protein drinks are “no longer relegated for the elite athlete.” She identified protein [...]

Drink Like A Pro

As beverage experts, at Imbibe, most of our team members spend the majority of their time in the lab, developing your favorite ready-to-drink, powdered and fountain beverages. We are experts in [...]

Expo East Trend Recap

The Natural Products Expo East wrapped up last week, and we had the opportunity to tour the show floor and check out the latest innovations in natural and organic foods and beverages. These are [...]

#Trendspotting DIY

#Trendspotting DIY from Imbibe on Vimeo. Pinterest launched in 2010, and propelled consumer interest in the DIY movement. DIY kits for food and beverage have become especially popular with [...]

Natural, clean-label trends drive upswing in botanicals

As more consumers take a back-to-nature approach to their health and nutrition, recognizable, plant-based botanical ingredients like green tea, guarana, turmeric, acai, vanilla and ginger are [...]

Project Management and Product Testing for New Product Launches

The complexities of food and beverage systems and the many variables inherently outside of human control. While sleepless nights at plant trials and start-ups are painful, they allow one to fully [...]

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