Even with the focus on health and wellness, consumers are still willing to indulge. The proof is in one of the hottest trends of 2017 – extravagant shakes (aka freakshakes). BlackTap & Shake NYC inspired many drool-worthy Instagram posts. The creative possibilities of milkshakes are endless, but here are a few that have launched in the past couple months that may help inspire your next shake – or flavor for an adjacent category:

Quaker Steak & Lube – Mixed Berry Shake

Steak ‘n Shake – Breakfast Shakes (Honey Smacks, Cinnamon Crunch, Frosted Flakes, Cocoa Crispies)

Sonic – Pumpkin Pie Master Shake

Arby’s – Cookie Butter Shake

Burger King – Cinnamon Toast Crunch Shake

Carl’s Jr. – Jolly Rancher Milkshake

Chick-fil-A – Cookie Milkshake

Krystal – Pumpkin Spice Milkshake

Ready to indulge? thedrinktank@imbibeinc.com