Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Shake Up Your Indulgent Beverage Offerings

Posted: November 29, 2017
In: Trends

Even with the focus on health and wellness, consumers are still willing to indulge. The proof is in one of the hottest trends of 2017 – extravagant shakes (aka freakshakes). BlackTap & Shake NYC inspired many drool-worthy Instagram posts. The creative possibilities of milkshakes are endless, but here are a few that have launched in the past couple months that may help inspire your next shake – or flavor for an adjacent category:

Quaker Steak & Lube – Mixed Berry Shake

Steak ‘n Shake – Breakfast Shakes (Honey Smacks, Cinnamon Crunch, Frosted Flakes, Cocoa Crispies)

Sonic – Pumpkin Pie Master Shake

Arby’s – Cookie Butter Shake

Burger King – Cinnamon Toast Crunch Shake

Carl’s Jr. – Jolly Rancher Milkshake

Chick-fil-A – Cookie Milkshake

Krystal – Pumpkin Spice Milkshake

Ready to indulge? thedrinktank@imbibeinc.com

beverage, beverage trends, customization, dairy, flavor, functional ingredients, indulgence, milkshakes

Keep Reading:

A Flavorful 2025: Highlights, Insights & Gratitude

As 2025 comes to a close, we’re reflecting on the driving force behind our success: our customers and partners. From bold ideas to complex formulation challenges, see how your ambition inspired every hour we spent in the lab this year.

Flavor Drop: Peppermint & Pomegranate

Discover the compelling directions for modern beverage innovation. Peppermint and Pomegranate are powerful, versatile building blocks winning with consumers, offering clean cooling effects, vibrant color, and essential tartness for next-generation drinks.

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.