Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Shake Up Your Indulgent Beverage Offerings

Posted: November 29, 2017
In: Trends

Even with the focus on health and wellness, consumers are still willing to indulge. The proof is in one of the hottest trends of 2017 – extravagant shakes (aka freakshakes). BlackTap & Shake NYC inspired many drool-worthy Instagram posts. The creative possibilities of milkshakes are endless, but here are a few that have launched in the past couple months that may help inspire your next shake – or flavor for an adjacent category:

Quaker Steak & Lube – Mixed Berry Shake

Steak ‘n Shake – Breakfast Shakes (Honey Smacks, Cinnamon Crunch, Frosted Flakes, Cocoa Crispies)

Sonic – Pumpkin Pie Master Shake

Arby’s – Cookie Butter Shake

Burger King – Cinnamon Toast Crunch Shake

Carl’s Jr. – Jolly Rancher Milkshake

Chick-fil-A – Cookie Milkshake

Krystal – Pumpkin Spice Milkshake

Ready to indulge? thedrinktank@imbibeinc.com

beverage, beverage trends, customization, dairy, flavor, functional ingredients, indulgence, milkshakes

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.