The Trend: Nostalgia
The Flavor: Pumpkin Pie Spice
Brisk air and cozy fall moments are on their way! You know that nostalgic sensation that takes you back through all the autumnal days of your life — cool air on your skin, a soft sweater, the wafting aroma of steam a la pumpkin pie spice rising from your mug? Pumpkin Spice has become the quintessential flavor representing fall in America – even surpassing Apple Pie on dessert menus 57% to 43%.1 Americans spent more than $236 M on pumpkin spice flavored grocery products during the 2022 July-end fiscal year – a 24% increase over the past year.1 Its spicy warmth pairs well with other classic flavors including Apple, Pecan, and Maple.
Tasting notes from our Flavorists: sweet, slightly woody, gently nutty, spicy
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Apple |
 Pecan |
 Maple |
The Trend: Indulgence
The Flavor: Cream
Google ‘cream flavor’ and you will find a plethora of pages discussing the most popular ice cream flavors along with occasional mention of cream soda (among the 20 fastest growing flavors in water and cold beverage2), marshmallow cream, and coffee creamer. Vanilla ice cream, often thought of as plain, is the most popular ice cream in America making up 30% of Instacart’s ice cream sales from June 2022 to May 2023.3 Truth is Cream is less of a flavor and more of a sensation. The appearance, aroma, and mouthfeel appeal to the senses and imbues an experience of richness and decadence that is hard to resist. Though Cream contains the inherent flavor of milk or alt-milk, most brands enrich the flavor profile and add sweeteners to enhance their crave-worthy Cream-flavored products. Consider Cream with Coffee, Mixed Berry, or Chocolate for your next product.
Tasting notes from our Flavorists: sweet, warm, creamy
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Coffee |
 Mixed Berry |
 Chocolate |
- Nielsen IQ, 2022.
- Kerry Taste Charts, 2023.
- Instacart, 2023.
