Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Flavor Drop: Pink Lemonade & Rocket Pop

The Trend: Nostalgia

The Flavor: Pink Lemonade

Consumers may flashback to carefree summer days and picnics in the park when they see Pink Lemonade products. Tropicana Pink Lemonade, Pink Lemonade Monster, Jose Cuervo Pink Lemonade Margarita, and Hi-C Pink Lemonade all experienced a recent 30-day increase of over 100%.In 2023, In-N-Out Burger added sugar-free Lite Pink Lemonade to their menu, Wrigley’s EXTRA® launched sugar-free Pink Lemonade Gum, and Spitz Society collaborated with The Skinny Confidential on a limited-edition Pink Lemonade Spritz. This year, Magnum debuted “mood-inspired” Euphoria Pink Lemonade Ice Cream, Bomb Pop joined forces with actress Anna Cathcart to release limited-edition Unicorn Wonder – a mix of Pink Lemonade, Sweet Berry, and Frosted Cupcake, and Ghost introduced Pink Lemonade in Ghost Greens, Ghost Pump, and Ghost Size Dietary Supplements. While there have been several Pink Lemonade snack and supplement launches in recent years, in 2022 Pink Lemonade was one of the 20 fastest-growing flavors in the water and cold beverage category.2

Tasting notes from our Flavorists: 

start and refreshing taste of fresh-squeezed, juicy lemons with subtle berry notes of raspberry and strawberry

pink lemonade

Pink Lemonade-inspired market products:

box of magnum euphoria mini pink lemonade bars
jar of ghost size pink lemonade dietary supplement
can of spritz society pink lemonade spritz
box of bomb pop unicorn wonder ice pops
package of wrigley's extra pink lemonade gum

Pink Lemonade Ice Cream, Pink Lemonade Muscle Builder SupplementPink Lemonade Spritz, Unicorn Wonder Ice Pops, Pink Lemonade Gum

Perfect Pairings from our Flavorists

guava

Guava

lavender

Lavender

Blueberry

The Trend: Nostalgia

The Flavor: Rocket Pop

Aah, the sweet taste of summer and nostalgia! When tasting Rocket Pop flavored products, many consumers will recall fond childhood memories of ice cream trucks, fireworks, and summer celebrations. Beyond ice pops, this flavor has been popping up in CSDs, energy drinks, beer, cider, hard iced tea, hard seltzer, and supplements. In 2022, Cracker Barrel added Rocket Pop Mimosa to their menu, which is their popular strawberry mimosa garnished with an actual Rocket Pop ice pop, and Alani Nu released a limited-edition Rocket Pop Energy Drink and Pre-Workout Powder at GNC. Last year, TwistedTea launched Rocket Pop Hard Iced Tea, Mountain Dew introduced Bomb Pop-inspired Summer Freeze, and Great Lakes Brewery released Rocket Pop Hard Seltzer. This June, Bubly will unveil limited-edition Melted Ice Pop Sparkling Water exclusively at Target just in time for Bomb Pop Day which was established in 2017 and takes place the last Thursday in June. Fittingly, Bomb Pop and Rocket Pop have been gaining traction for decades and both hit an all-time search volume high last June.3

Tasting notes from our Flavorists: 

maraschino cherry notes, slightly powdery, sweet, floral raspberry finish, refreshing blend of candy lime and lime juice

rocket pop

Rocket Pop-inspired market products:

can of twisted tea rocket pop hard iced tea
bottle of mountain dew summer freeze
jar of alani nu rocket pop pre-workout powder
can of great lakes brewing co. rocket pop
box of popsicle firecracker pops

Rocket Pop Hard Iced Tea, Summer Freeze CSD, Rocket Pop Pre-Workout Powder, Rocket Pop Hard Seltzer, Firecracker Ice Pops

Perfect Pairings from our Flavorists

watermelon

Watermelon

vanilla

Vanilla

chocolate

Chocolate

To request flavors, whether from this drop or any of the 20k flavors in our library, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.

  1. 30-days ending 4/4/24. Google Search Trends.
  2. Kerry Taste Charts, 2023.
  3. Google Search Trends, 2024.
Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE