Botanical flavors are popping up in products from coffee to Slurpees. Driving the trend is consumer demand for healthy, natural and functional ingredients as well as receptiveness to [...]

Many supermarket aisles include products with turmeric on their ingredient statements. Turmeric has been used as a natural coloring agent for some time in the food and beverage industry, but with [...]

The term “superfood” has been bandied about the beverage industry in reference to products containing nutrient-rich fruits like blueberries, pomegranate and cranberry, which increasingly have [...]

“Botanicals will continue to make their way into even more beverage categories,” says Ilana Orlofsky, marketing coordinator at Imbibe, Niles, Ill. “Tea and coffee, especially, will act as [...]

Probiotics: The trend started in yogurt and kefir but has extended into food, beverage, and even condiments. Dairy, chocolate and sugar are now fortified with probiotics. Market examples: Sugar [...]